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Dawn Craig, Finnleys

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  • Dawn Craig, Finnleys

Dawn Craig has always been fascinated by what motivates people’s choices.  Because of this, she became frustrated in B2B sales, as the interest of the end customer was seldom considered.  She knew there had to be a better approach and kept her eyes open for an opportunity where she could focus on the end customer. She found just such a spot—a small women’s accessory business with a good location—and bought it in late 2014. 

Her storefront, Finnleys, strives to engage customers and orient them to current offerings. Of course, this can prove difficult as most people lead hectic, busy lives. However, understanding customers and their interests allows Dawn and her staff to guide them to purchases that really light up their eyes. 

Since starting her business, Dawn had struggled to articulate Finnleys’ purpose and unique selling proposition.  But the Woman’s Advantage® Forum has enabled her to clarify the true mission of her business: to allow customers to express their personal styles. As a result of her monthly Woman’s Advantage® Forum meetings, Dawn anticipates continued growth and the addition of even more customers.

Learn more about Dawn and Finnleys, Click Here

From Our Insights

  • Five Beliefs That Will Take You Far in Life
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  • Five Ways to Build Personal Power
  • Five Interview Questions for Customer-Facing Employees
  • Five Reasons to Listen to Your Employees
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Five Beliefs That Will Take You Far in Life

I’ve often been referred to as a “Pollyanna” because I really believe that no matter what you’ve got going on in your life, you can make it truly great. I’m not saying that it is easy to make it great, but if you make that decision and are willing to work on the changes required, I believe that anyone can have a great life.

Here are five concepts that can move you in that direction.

Five Beliefs That Will Take You Far in Life

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By Mary Cantando91 Comments

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If you are “playing” at business, The Woman’s Advantage™ Forum is definitely not for you. Our Forums bring 12-14 serious women business owners face-to-face each month for a 3-hour structured business expansion session.  

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Your Forum is strictly limited to 14 local women business owners.  Due to the confidential nature of the meetings, no direct competitors are allowed. Your Forum holds 12 monthly meetings and four field trips each year.

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Five Beliefs That Will Take You Far in Life

I’ve often been referred to as a “Pollyanna” because I really believe that no matter what you’ve got going on in your life, you can make it truly great. I’m not saying that it is easy to make it great, but if you make that decision and are willing to work on the changes required, I believe that anyone can have a great life.

Here are five concepts that can move you in that direction.

Five Beliefs That Will Take You Far in Life

Read More

By Mary Cantando91 Comments

Newsletter

Sign up to have the latest news and member-only deals delivered straight to your inbox.

Thanks for signing up!

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