I’m a fan of teleseminars because I’ve seen the difference they can make in my business and that of my clients. And, the technology has become so easy and inexpensive that it makes sense for just about every women business owner to conduct one.
Here are five approaches to hosting a teleseminar that will benefit your business.
Five Approaches to Conducting a Teleseminar
- Interview your key clients. Your key clients are storehouses of knowledge AND they’ll feel honored that you want to interview them; after all, are their other vendors doing this for them?
- Interview recognized experts related to your business. This is a great way to provide key information to your clients and prospects at no cost. And, it is highly likely that your expert will somehow publicize the teleseminar to her contacts.
- Teach something that demonstrates your value to your clients and prospects. A teleseminar is a great opportunity for you to present yourself as an industry leader and expert in your field.
- Set up a free bridgeline that allows you to record your teleseminar at no cost. Distribute the finished productthrough your website, newsletters and email.
- Compile several of your teleseminars on a CD or flash drive. Send this as a client/prospect gift or distribute it at trade shows.
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