Are you spinning your wheels trying to grow your customer base? Do new customers come in the front door while old ones walk out the back? If so, you need to focus on your relationship with customers.

Here are five ways to do that.

Five Things Customers Love

1. Send thank-you cards.

Bonus points for handwritten and sent promptly. If you think you’re too busy, Peter Drucker used to send out a dozen every day.

2. Return phone calls promptly.

You’ll stand out from the crowd.

3. Do what you say you are going to do.

You’d think everyone would, but they don’t. Doing so makes you look like a hero.

4. Do things when you say you're going to do them.

Or earlier!

5. Appearance counts.

Perception is reality, so make your perception a great one.