Are you known as a “connector” in your business community? Whether you are trying to gain support among your staff, persuade a prospect or customer to make a purchase, or deliver an A+ presentation, the starting point is always connecting with the individual you are trying to persuade.  Here are five key ways to do that.

Five Ways to Build a Reputation as a Connector

When you speak, you want your message to come through with confidence and conviction. To achieve this, it’s important to use words that convey power rather than those that are weak and tentative. One way to do that is to avoid the following words or phrases.

Five Words or Phrases that Weaken Your Power

What is the best way to spend the valuable time you have with a long-term customer? How about asking questions that will help you retain their business, better serve them, and attract prospects that could also become long-term customers?

The next time you find yourself with a long-term customer, ask these five questions.

Five Great Questions to Ask Your Long-Term Customers

One key way to improve your profitability is by lowering your cost of sales. You do this is by analyzing and improving every element of your sales process. While it sounds like a lot of work, imagine what it would feel like to end the year with an additional 5 or 10% increase in your profitability.

Here’s what the five-step process improve profits by lowering sales costs looks like.

Five Steps to Lower Your Sales Cost   

You've got a wealth of knowledge in your area of expertise. And every day you add just a little more. But, how do you take advantage of this expertise to gain new customers? One way is by writing and posting articles.

Now you may not think of yourself as a writer, but don’t let that stop you. Just follow my five-step process and you’re on your way.

Five Steps to Writing and Posting a Great Article

Do you have a great idea for a new offering to add to your product/service line? No matter how excited you may be, don’t just jump in. Instead, analyze your idea by considering the following it from all angles.

Here are five things to consider.

Five Ways to Analyze a New Offering

So many women still sell based on the features of their product or service. A much more powerful approach is to concentrate on what the prospect is struggling with and how your offering can help overcome that struggle or pain.

Here are five questions you can ask to build a presentation focused on prospect struggle or pain.

Five Questions about Prospect Pain

There is no greater sign of confidence from a customer than a referral. A referral is an opportunity both to win a new customer and to make your referring client look like a superstar. And that is precisely why you need to have a solid plan to follow up on every referral you receive.

Here is a five-step process to follow up on referrals.

Five Steps to Follow Up on Referrals

I hope you’re not one of those women who thinks she adds value simply by talking longer. In fact, just the opposite is true. If you make your point with fewer words, in a shorter length of time, you are actually a much more effective speaker.

The key is to present your information in as efficient and memorable a style as possible. Here are five ways to do that.

Five Ways to Add Value When Speaking to an Audience

Here are five suggestions offered by other women in that conversation. I’m not saying that I’ve tried these products, or that any of them work, but you might consider them.

Five Ways to Sleep Through the Night