Many women just jump into marketing their businesses, deciding what to do as opportunities roll by them. You’ll receive far more bang for your buck if you take time to think of your marketing from a strategic perspective.

Spend a few minutes considering each of these five marketing questions.

Five-Question Marketing Plan

Your customer testimonials may receive rave reviews, but reviews are not what we’re going for at The Woman’s Advantage®. We want women to be so impressed by a testimonial that they click through to our site and investigate joining our Forum. And that’s just what we get using the five concepts below.

Five Keys to Create a Great Video Testimonial

Five Insights into Reading Body Language  

1. Fidgeting, excessive blinking, or chewing/licking lips can signal that the individual you’re speaking with is nervous.

2. Rocking back and forth can indicate that someone is impatient or anxious to be finished.

I’ve delivered speeches to groups of women as large as 7,000 and as small as three. But regardless of the audience size, I’ve learned some key tips over the years that allow me to deliver a great presentation.

So, whether you—like me—love getting up in front of a crowd, or are a nervous wreck when you have to do it, here are five things you can do to deliver a great presentation. 

Five Steps to Deliver a Great Presentation 

I’m excited about delivering the keynote to 700 women at the Grand Rapids Business Journal’s Top Women in Business Awards luncheon in a few weeks. If you attend that event, please come up and introduce yourself to me.

Here are some key considerations when creating a great presentation.

Five Steps to Create a Great Presentation

Life would be great if we could get along with every person we see on a on a regular basis, but that’s often not the case. So, what do you do when you have to interface daily with someone who doesn’t see eye-to-eye with you?

If you have to deal with a difficult person on a regular basis, here are five questions to mull over.

Five Questions to Ask Yourself about a Difficult Person

As a business owner, you must come across with confidence when you speak. To be persuasive, you must appear to be sure about what you say, rather than tentative.

To speak more powerfully, check whether you use any of the following five words or phrases, and if you do, work to eliminate them from your conversation.

Five Words to Eliminate to Increase Your Power

Your customers have so many insights and ideas to share with you, if only you’ll ask them. Now I’m not suggesting that you pepper them with surveys or polls, or that you constantly bug them with superficial questions. But asking the right questions face-to-face with key customers can go a long way to creating a more-profitable business.

One key thing to remember is this: Follow up on their comments, if only to tell them why you cannot do something. If you ask them to invest their valuable time, be sure they’re aware of the results one way or another.

Here are five questions you might start with.

Five Questions to Ask Your Five Best Customers.

People are often surprised to hear that I get up between 2-5AM every day—and without the aid of an alarm clock. I realize that is an early start, but I am so glad I’ve developed this habit because I get so much accomplished in that “half-day” in my home office before the rest of the world wakes up. (Before you ask, I usually go to bed around 10.)

Here are five benefits I’ve found to waking up early.

Five Reasons to Get an Early Start

One of the key elements we discuss in The Woman’s Advantage® Forum is that of abundance vs scarcity. To be successful, you must find and create opportunities, rather than merely “putting up with” things. An abundant life is not based on luck, but on hard work and good decision making. There’s no reason why you can’t live the most abundant life imaginable.

Five Keys to Living an Abundant Life