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5 Ways to Use Pricing to Close a Deal

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  • 5 Ways to Use Pricing to Close a Deal

By Mary Cantando0 Comments

Many of us use hard and fast formulas to provide pricing for our products or services, while others consider pricing a variable that we adjust on the fly. Regardless of which school you fall into, here are five ways you can use pricing to close a deal.

  1. Offer a smaller, more inexpensive offering to build initial trust. This can be a subset of one of your products or services, or a completely new, but smaller offering.

  2. Offer a name-your-own-price offer. The customer provides the price they are willing to pay and you provide the product or service quantity/quality based on their dollars.

  3. Offer a special price as an opportunity to test the market. You might offer this price only to the first five or ten customers. 

  4. Offer a lower price with the reason of pushing excess inventory. You might want to get rid of inventory that will become obsolete, or maybe you’re just pushing it so you can restock.

  5. Offer to charge less for their first purchase if they sign to become a repeat customer. But be sure that you’ve got an agreement as to what the ongoing sales level will be.
This entry was posted in Insights and tagged Sales.
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Five Beliefs That Will Take You Far in Life

I’ve often been referred to as a “Pollyanna” because I really believe that no matter what you’ve got going on in your life, you can make it truly great. I’m not saying that it is easy to make it great, but if you make that decision and are willing to work on the changes required, I believe that anyone can have a great life.

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Read More

By Mary Cantando33 Comments

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