According to a recent survey, 68% of customers have walked away from a business because of indifference on the part of a manager or employee. The cost of landing a customer is way too high to let one walk away. Here are five key ideas to keep your customers coming back: 

5 Ways to Keep Customers Coming Back

1. Remember that appearance counts. Be sure that every element of your business—from your website to your business cards to your front door—sings out to your customers.
   
   
2. Do things for the customer’s convenience, rather than your own. This means using the communication method they prefer (phone, email, face-to-face) and being available at the hours that work for them. Eliminate every obstacle to doing business with you. 
   
   
3. Reward your customer. Can you give them a premium, provide them with a lead, give them a gift, send prospects to their website? 
   
   
4. Be a resource. Help your customers connect with whatever they need—even if it has no immediate benefit to your business. 
   
   
5. Speak in the customer’s language. Eliminate corporate jargon and make it simple for them to understand the features and benefits of your offerings.