OK, I call myself a “Growth Expert.” And my mission is to help women build multimillion-dollar businesses while living the lives of their dreams. But when I started my current business over ten years ago, I intentionally decided to keep it small. Here are reasons why you also might want to keep your business small.
Five Reasons to Keep Your Business Small
- A small business gives you the freedom to implement new ideas quickly. After writing The Woman’s Advantage, I immediately developed a workbook by the same name and then The Woman’s Advantage Shared Wisdom Calendar. Because my business is small, I can develop new products on the fly, try them out, and either ramp them up or shut them down. (I’m now working on The Woman’s Advantage Journal.)
- A small business allows you to make mistakes quickly and quietly. The vendor I worked with on our first calendar was less than ideal. I swallowed that and moved to a new vendor who has delivered an A+ product for four years running. (Check out www.FamousMarks.com )
- A small business allows you to escape from unnecessary internal meetings. I discuss key issues with my Yellow Lab, Sonar, on walks by the lake. And I always follow his advice.
- A small business lets you connect intimately with customers. When you call or email my business, you get me!
- A small business allows you to respond to the changing needs of customers or employees. Without cumbersome procedures or formal chains of command, things happen as quickly as I want.