Whenever I speak, I’m asked about how I personally built great businesses. Over the years I developed five GREAT approaches that positioned me for success. Think about how you can apply these concepts to your business. 

Five Approaches That Will Build a GREAT Business

1. Surround yourself with GREAT people. As you add teammembers, remember that a GREAT business boils down to GREAT people. 
   
   
2. Provide a GREAT product or service. Ensure that your offerings make a real difference to the buyer.
   
   
3. Design a GREAT marketing strategy. Decide how your organization is different and why that matters. Then convey that information in a straightforward manner.
   
   
4. Build a GREAT sales process. Engage your prospect from the very first interaction through to the sale and follow up. Your sales process should not be about you but about your customer.
   
   
5. Provide a GREAT customer experience. If you make your customer feel that she is a part of your company, she will spread the word to everyone she knows.