One way to attract media attention is to look at the calendar. Almost every day, week, month, has been set aside to “celebrate” something. Figure out a way to tie your business in with one of these “celebrations” and pitch that back out to the media. Here are a few current examples. For a complete list, check out “Chase’s Calendar of Events,” http://www.amazon.com/Chases-Calendar-Events-2012-Edition/dp/0071766723/ref=sr_1_1?ie=UTF8&qid=1335100720&sr=8-1

Five Calendar Celebrations You Can Convert to PR

People often ask how I’ve done it. How have I been featured in publications from the Wall Street Journal to Oprah’s “O” Magazine, as well as hundreds of radio and TV shows? The answer is promoting yourself as an expert using one of five standout-from-the-crowd approaches.

Five Ways to Get Media Interviews and Mentions

I’ve been in marketing for over 25 years now, and here are five things that I’ve found many business owners don’t know. I believe that these concepts can make all the difference in convincing people that there is value in finding out about you and your products and buying from you.

Here are five marketing tips to keep in mind.

5 Marketing Tips That Make the Difference

You may be spending a significant portion of your marketing time and budget on email marketing, such as this newsletter. If so, you want to get the highest return on your investment. Here are five tips I’ve discovered as a result of writing and publishing this email newsletter over the past three years.  

5 Tips to Improve Your Email Newsletter Results

Are you looking for new business prospects? If so, you can either join the crowd or stand out from it. A surefire way to stand out is with great customer testimonials.

But a lot of women I meet don’t think to ask for testimonials, or if it does cross their mind, they feel uncomfortable doing so. Here is a surefire testimonial process.

Five Steps to Gain and Use Testimonials

You probably don’t have a big advertising budget, but don’t let that prevent you from spreading the word about yourself and your business. You can get great—sometimes even more effective results—from a strategic PR effort.

Here are five low-cost approaches you can use to get the word out.

Five Ways to Promote Yourself and Your Business

I recently participated in the Enterprising Women of the Year Annual Awards and came home with over 100 business cards.

As I looked through them, I struggled to remember who some of these women were because they had plain, boring cards.

If you want people to follow up with you, you have to be memorable, and to do this, your card has to stand out. If you don’t have GREAT cards—ones that people comment on—revamp them today!

Here are five ways to create a great, memorable card.

When was the last time you looked at your marketing materials? Not just the printed pieces, but online items like your website and LinkedIn profile. Are they formal and technical? Do they go on and on about your products or services?

Most marketing content I read is terrible stuff, written from the seller’s perspective. The goal of marketing material is to convert readers into solid leads, who can then become customers. And the best way to do this is by presenting interesting, usable ideas written in a conversational style. In short: market like a friend.

Five steps to move your readers to customers.

Do you find yourself with great referrals that you are often unable to convert into new business? Just what is the problem with turning these referrals into customers? To do so, you need a referral process. It doesn’t have to be complicated but it does need to be a formal process that you execute every time.

Here’s a quick five-step process to enhance your chances of converting those referrals into revenue.  

Five Steps to Capitalize on Every Referral

To grow your business, it’s important to provide your clients and prospects with valuable, usable information that highlights the benefits of your product or service. Writing good content for your website, marketing materials, blog or newsletter is not as difficult as high-priced consultants would lead you to believe.

Here are five approaches for writing great marketing copy.