To grow your business, it’s important to provide your clients and prospects with valuable, usable information that highlights the benefits of your product or service. Writing good content for your website, marketing materials, blog or newsletter is not as difficult as high-priced consultants would lead you to believe.
Here are five approaches for writing great marketing copy.
1. Know your audience.
Gear your writing to the needs and tastes of your customers. Think of your top 10 customers and write as though you’re talking to them.
2. Arouse interest.
From your headline to your close, be interesting and colorful. Be crisp. Be friendly. Do everything possible to keep your reader reading.
3. Remember you are writing to sell your products or services.
Nobody cares about the features. Stress the benefits.
4. Use testimonials.
Buyers will always believe someone “just like them” before they will believe you.
5. Ask for the sale.
If you want the order, ask for it. Don’t let your readers off the hook until you’ve closed the deal.