If you are selling Business-to-Business, a formal lead generation plan that moves prospects in an organized manner through your system is more important than ever. Here is a five-step B2B Lead Generation Plan.
Five Step Plan to Generate B2B Leads
1. Build a description of your target customer.
Know what your perfect customer looks like and build a description including everything you know about that customer.
2. Set reasonable goals.
Set attainable but aggressive goals. Then measure each of your lead generation efforts against those goals.
3. Send the right message to capture the attention of your idea customer.
Be sure you use the right medium, tone and words.
4. Create a lead management process that manages your prospects from initial contact through the sale.
5. Track and Analyze.
Learn everything you can as a result of your activities. If things aren’t working review and revise your tactics or message.