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How to Improve the Odds for Your Proposal

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By Mary Cantando0 Comments

It’s frustrating to invest the time, energy and money to develop a formal proposal and then lose  the deal. Here are five ways to increase the chances that your proposal will be a winner.

 Five Approaches to Improving the Odds for Your Proposal

  1. Write from the reader’s perspective. Focus your summary on solving their problems, not addressing your capabilities. 

  2. Write in simple, every-day language. Most proposal reviewers are not technical experts, so avoid technical details as much as possible. Rather than using complex terminology, write in a conversational tone. 

  3. Get to the point quickly. From the outset write in short sentences with single ideas. This is your chance to prove that you know how to move quickly to make things happen.

  4. Replace long paragraphs of text with graphs and numbers. Show the ROI of your proposal through graphs and numbers rather than text, text, text.  

  5. Ask for the sale. Wrap up your proposal by defining the next move the prospect should make. Conclude with a call for action. 
This entry was posted in Insights and tagged Sales.
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Five Beliefs That Will Take You Far in Life

I’ve often been referred to as a “Pollyanna” because I really believe that no matter what you’ve got going on in your life, you can make it truly great. I’m not saying that it is easy to make it great, but if you make that decision and are willing to work on the changes required, I believe that anyone can have a great life.

Here are five concepts that can move you in that direction.

Five Beliefs That Will Take You Far in Life

Read More

By Mary Cantando33 Comments

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