Press releases are a great way to promote yourself and your business. Last week we discussed five reasons to develop a press release. Now that you understand different justifications for developing a press release, here are some great ways to utilize it.
Five Great Ways to Use a Press Release
1. Send it to your local press and industry trade press.
No surprise here. This is what most of us think of when we develop a press release. However, it’s important to note that almost all publications prefer emailed press releases, and reporters will not open an email attachment, so you should cut/past your press release into the body of your email.
2. Post it on your website.
Posting every press release on your website not only offers important content for those viewing your site, but also provides current content that can be picked up by search engines. And, once it’s on your website, you can link to it from blogs and social media, and even include a link in your email signature file.
3. Email or mail it to your clients, prospects, strategic partners and vendors.
If you’ve done something worthy of a press release, don’t bet on the fact that it will be published and your clients and prospects will just happen to see it. Send a copy of your press release to everyone you want to notify of your happening.
4. Email or mail it to your employees and those you may want to recruit in the future.
Increase employee morale and give your staff, and future staff, the opportunity to learn the company’s good news and celebrate with you.
5. Add it to your marketing packet.
This will allow you to make it a part of your direct mailing, as well as hand it out at trade shows and job fairs.