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Five Questions Your Website Should Answer

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By Mary Cantando5 Comments

Every business—no matter how small—needs a website. But a website is more than just an electronic brochure with clever text and images that brag to the world about how wonderful you are. Your website should serve as the one-stop location for all the questions a prospect might have about your organization. At a minimum, here are the five questions your website should answer.

Five Questions Your Website Should Answer

1. What do you do?

Be sure you provide a complete—but succinct—description of the products/services you offer. You may want to lead with your most unique or highest margin offering. You also may want to link from a single page listing all your offerings to individual pages that provide further info on each.

2. Why you over your competition? 

You’re generally just going to get one shot to show that you’re both capable and credible. A good way to prove this is by linking to articles you’ve written and mentioning awards you’ve received.

3. What proof can you show me? 

Beyond articles and awards, the best way to demonstrate your credibility is through client testimonials. These third-party comments underscore your credibility and generate leads.

4. How do I buy from you?

Make it perfectly clear how to purchase your offerings; otherwise, prospects will be off to another website in no time flat.

5. What’s my next step?

If want to learn more, or talk with someone, or send you an email. Is it completely clear how I do that?

This entry was posted in Insights and tagged Building Your Business,Communicating,Marketing,Sales.
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Williamer
Williamer June 05, 2016 01:29pm

Enjoyed every bit of your article.Much thanks again. Really Great. Neifert

Have your say.  Please be nice and stay on topic

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Five Beliefs That Will Take You Far in Life

I’ve often been referred to as a “Pollyanna” because I really believe that no matter what you’ve got going on in your life, you can make it truly great. I’m not saying that it is easy to make it great, but if you make that decision and are willing to work on the changes required, I believe that anyone can have a great life.

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