Every business—no matter how small—needs a website. But a website is more than just an electronic brochure with clever text and images that brag to the world about how wonderful you are. Your website should serve as the one-stop location for all the questions a prospect might have about your organization. At a minimum, here are the five questions your website should answer.
Five Questions Your Website Should Answer
1. What do you do?
Be sure you provide a complete—but succinct—description of the products/services you offer. You may want to lead with your most unique or highest margin offering. You also may want to link from a single page listing all your offerings to individual pages that provide further info on each.
2. Why you over your competition?
You’re generally just going to get one shot to show that you’re both capable and credible. A good way to prove this is by linking to articles you’ve written and mentioning awards you’ve received.
3. What proof can you show me?
Beyond articles and awards, the best way to demonstrate your credibility is through client testimonials. These third-party comments underscore your credibility and generate leads.
4. How do I buy from you?
Make it perfectly clear how to purchase your offerings; otherwise, prospects will be off to another website in no time flat.
5. What’s my next step?
If want to learn more, or talk with someone, or send you an email. Is it completely clear how I do that?