Remember, your best customers are your current ones. But you’ve got to pay attention to them. A recent study shows that 68% of people change vendors because of indifference toward them by the owner, manager or employees.

Here are five things you can do to combat that indifference.

Five Ways to Show Your Customers You LOVE Them

1. Reward your customers.

Send them a gift or provide them with a lead.

2. Be a resource.

No matter what your customer needs, work to find it for them—even if it has nothing to do with your business.

3. Always be upbeat.

Have a great attitude in all your dealings with them.

4. Treat your employees well, and they’ll treat your customers well.

5. Honor special occasions.

Why not send them a card on their anniversary of starting to work with you?