One of the key elements in building a successful business is creating a culture that reflects what you stand for and what you feel is important. Your culture is a true reflection of what you, your staff and your clients believe about your organization.
Here are five things to consider in creating your corporate culture.
Five Thoughts on Creating Your Corporate Culture
1. On a regular basis, check with employees and clients to find out what inspires them.
When you gain this info, determine which elements of it you can build into your communication and culture.
2. Consider the physical setup of your office.
Does it reflect the culture you are working to build?
3. Create consistent expectations.
Your staff and clients should know what to expect of your business every day. Your culture should not shift, but remain steadfast.
4. Create or identify an artifact that represents your culture and use it consistently.
For example, the logo of The Woman’s Advantage® contains an image of women supporting each other in growth. At a glance, it appears to be a flower, but that flower is made up of women physically holding each other up. See our logo here.
5. Your culture is not what you WANT it to be.
In reality, your culture rests on what your clients and staff feel and say about the business. The only way to change your culture is to change the way people feel about it.