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5 Ways to Research Your Competition Offline

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  • 5 Ways to Research Your Competition Offline

By Mary Cantando4 Comments

You can gain a lot of knowledge about your competition by combing through their websites, but here are five offline approaches that you don’t want to overlook. 

5 Ways to Research Your Competition Offline

1. Check them out at trade shows.

Since you’re likely to be attending the same trade shows, visit their booth and listen to what their salespeople are telling prospects. Also check out their literature to see if they are announcing any new offerings.

2. Ask your vendors. 

If you’re on good terms with your vendors, ask them what trends they see based on the competition.  

3. Play the role of a secret shopper. 

Visit or call the competition to evaluate their customer service and product offerings.

4. Check out public documents.

If your competition is a publicly-held company, check out their SEC filings. You can also learn of a competitor’s expansion plans by checking your regional planning commission. If you see a sign of trouble in the business, check state and federal agencies for tax liens.

5. Don’t forget your local paper or trade publication.

Subscribe to and read publications that report on business happenings in your region or industry.

This entry was posted in Insights and tagged Building Your Business,Sales.
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Five Beliefs That Will Take You Far in Life

I’ve often been referred to as a “Pollyanna” because I really believe that no matter what you’ve got going on in your life, you can make it truly great. I’m not saying that it is easy to make it great, but if you make that decision and are willing to work on the changes required, I believe that anyone can have a great life.

Here are five concepts that can move you in that direction.

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