When someone on your staff has a performance problem, it will have a negative effect on every member of your team. (Note here that I don’t say “can” but “will.”) Correcting that problem creates a win for you, a win for the employee with the problem, and a win for every other employee who works with that person.

Here is a five-step process to address employee performance problems.

Five-Step Process to Address Employee Performance Problems

One of my fondest memories in business was a period of four years when I had zero employee turnover among 40+ employees. This was in a technical business in a highly-competitive market.

One of the keys to my zero turnover was recognizing that every member of my staff was looking for something different, whether it be career growth, income growth, work/life balance or recognition. Once I determined the most important factor for each individual, I just provided that.

Here are a few of the specific tactics I used to retain my best employees.

5 Ways to Keep Your Best Employees

Most women business owners want to run a successful business while being popular with their employees. Although this is sometimes difficult, you can have a great relationship with your staff while running a profitable business.

Five Ways to Be an Effective Yet Likeable CEO

I’m astounded by the number of business owners who don’t develop a formal list of questions when interviewing prospective employees. Rather, they conduct a general conversation to get a gut feel for an applicant.

This approach doesn’t allow you to compare applicants evenly and is a poor business practice. Rather than getting to know an applicant, your goal should be to evaluate her ability to do the specific job. To discover this, you need a fixed set of interview questions for all applicants. Here are five questions you should always include.

Five Critical Interview Questions

Press releases are a great way to promote yourself and your business. Last week we discussed five reasons to develop a press release. Now that you understand different justifications for developing a press release, here are some great ways to utilize it.

Five Great Ways to Use a Press Release

Every business—no matter how small—needs a website. But a website is more than just an electronic brochure with clever text and images that brag to the world about how wonderful you are. Your website should serve as the one-stop location for all the questions a prospect might have about your organization. At a minimum, here are the five questions your website should answer.

Five Questions Your Website Should Answer

Tomorrow is one of the most significant of all US holidays. We think of July 4th as the birthday of our nation. Besides celebrating with friends and family, you can actually capitalize on holidays like this to grow your business. Here are a few ways to do that:

Five Ways to Capitalize on a Holiday

One way to attract media attention is to look at the calendar. Almost every day, week, month, has been set aside to “celebrate” something. Figure out a way to tie your business in with one of these “celebrations” and pitch that back out to the media. Here are a few current examples. For a complete list, check out “Chase’s Calendar of Events,” http://www.amazon.com/Chases-Calendar-Events-2012-Edition/dp/0071766723/ref=sr_1_1?ie=UTF8&qid=1335100720&sr=8-1

Five Calendar Celebrations You Can Convert to PR

It’s not often you have the opportunity to promote yourself and your business at no cost. But The Woman’s Advantage Shared Wisdom Calendar gives you just that opportunity.  You simply go to our website at http://womansadvantage.biz/pages/calendar-quote and share a tip/quote/idea that has improved your business or your life. If your idea is one of the 365 selected, you’ll be featured in the seventh issue of The Woman’s Advantage Calendar.

Here are five reasons you’d want to do this:

5 Benefits of Being Featured in The Woman’s Advantage Calendar

You may be spending a significant portion of your marketing time and budget on email marketing, such as this newsletter. If so, you want to get the highest return on your investment. Here are five tips I’ve discovered as a result of writing and publishing this email newsletter over the past three years.  

5 Tips to Improve Your Email Newsletter Results