People often ask how I’ve done it. How have I been featured in publications from the Wall Street Journal to Oprah’s “O” Magazine, as well as hundreds of radio and TV shows? The answer is promoting yourself as an expert using one of five standout-from-the-crowd approaches.

Five Ways to Get Media Interviews and Mentions

It’s not often you have the opportunity to promote yourself and your business at no cost. But The Woman’s Advantage Shared Wisdom Calendar gives you just that opportunity.  You simply go to our website at http://womansadvantage.biz/pages/calendar-quote and share a tip/quote/idea that has improved your business or your life. If your idea is one of the 365 selected, you’ll be featured in the seventh issue of The Woman’s Advantage Calendar.

Here are five reasons you’d want to do this:

5 Benefits of Being Featured in The Woman’s Advantage Calendar

Are you looking for new business prospects? If so, you can either join the crowd or stand out from it. A surefire way to stand out is with great customer testimonials.

But a lot of women I meet don’t think to ask for testimonials, or if it does cross their mind, they feel uncomfortable doing so. Here is a surefire testimonial process.

Five Steps to Gain and Use Testimonials

When was the last time you looked at your marketing materials? Not just the printed pieces, but online items like your website and LinkedIn profile. Are they formal and technical? Do they go on and on about your products or services?

Most marketing content I read is terrible stuff, written from the seller’s perspective. The goal of marketing material is to convert readers into solid leads, who can then become customers. And the best way to do this is by presenting interesting, usable ideas written in a conversational style. In short: market like a friend.

Five steps to move your readers to customers.

I’ve lost track of the number of interviews I’ve done in the past year. But there’s not much point in investing all this media time unless it provides business results. Lots of businesswomen are obsessed with gaining PR, but you don’t want PR for the sake of PR. You want to be focused to ensure that you gain the right kind of PR and that you come across in the right way.

Here are five keys to gaining the right kind of media attention.

Five Keys to Gain Positive Media Attention

Speaking to groups is one of the strongest ways to present yourself as an expert. And, if you follow the steps below, you have a high likelihood of gaining new clients through your presentations.

Five Steps to Gain Clients by Speaking

To grow your business, it’s important to provide your clients and prospects with valuable, usable information that highlights the benefits of your product or service. Writing good content for your website, marketing materials, blog or newsletter is not as difficult as high-priced consultants would lead you to believe.

Here are five approaches for writing great marketing copy.

These days it seems like we are all trying to do more with less, both at home and in the workplace. The result is a high level of stress which seems to be compounded by the fact that others around us seem stressed as well.

While you can’t eliminate stress, here are a few approaches you can use to decrease unwanted stress in your life.

After you’ve spent hours (and often days) developing a great presentation, your delivery is the icing on the cake. You can truly raise others opinion of you by delivering your presentation in a professional, personable, and motivating manner.

Here are five keys to improving your delivery.

Even if you’ve developed a great presentation, landmines can explode immediately before or while you’re delivering it. Avoiding these issues begins in the preparation.

After you’ve actually created your presentation, here are five key elements in preparing for it.