If you’re like me, you critique other businesses that fall short of their product or service claims. You fume about slow websites, mazes of voicemail, products that aren’t quite what you expected.

But what about your own business?  What does it look like through the eyes of a customer?

Here’s a simple way to analyze your business from the customer’s perspective. For real success, don’t just implement this plan once and forget it, but add it as a quarterly recurring task to your calendar.

Customer service is doing what you say you’ll do and treating people the way they want to be treated. That definition of customer service is required just to stay in business these days. But to really move ahead, you need to deliver untouchable customer service.  What does that look like?

Satisfying difficult customers can be a real challenge. One of the issues in these situations is determining what they want, what they are willing to pay for, and how you can support their needs without giving away the store. 

After all the work that it takes to close a new customer, losing an existing account makes you want to pull your hair out. Here is a five-step process to help bring that lost customer back into the fold. 

You may notice that today’s newsletter has a new look. We have rebranded The Woman’s Advantage® to capitalize on our new group program and wanted to share with you the things we focused on in our rebranding.

1. Determine Your Reason, Goals and Budget for Rebranding.  In our case, both the reason and the goal was to move the focus of our business from speaking and consulting, to our group program We decided if we were going to do this, we had to do this well. Our brand had to be professional—because...
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It’s not what you do, but what you STOP doing that safeguards your time and allows you to be productive and successful. By eliminating just one ongoing timewaster, you can add hours to your week. Imagine if you eliminated all five!

Here are five common timewasters. Which ones are stealing your time?

The New Year is a great time to think about first impressions. People make up their minds about things in an instant, and that first interaction they have of you stays with them for a long time. When you are able to make a positive first impression, you will be more persuasive and influential in all of your encounters with them.

Some people tell me they just hate sales. I advise clients who feel this way to rejigger their thought process and liken sales to an activity they love. 

You can do this also. Think of an activity that you adore. It could be a sport, spending time with your family, or perhaps cooking. Now think of ways that sales is like that activity. I’ve listed a few examples here. After reading them, you’ll be able to create your own.

Many women let fear of rejection stop them from making key sales calls. This can be the kiss of death to your business, so don’t follow this path. Here are five approaches to get past the dreaded ‘No.”

It’s frustrating to invest the time, energy and money to develop a formal proposal and then lose  the deal. Here are five ways to increase the chances that your proposal will be a winner.